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Business to Consumers
 

This is an interactive guide that illustrates the promotion tools and advertising media you are likely to need in order to target certain consumer groups such as young people and commuters.  It is by no means definitive.

  Pretty much essential
  Good to do
  Reasonable option
 
> High life, Travellers/Commuters, Shoppers
> Young people/Singles, Families, Elderly
> Ethnic groups, Private renters, Disadvantaged
 
High life, Travellers/Commuters, Shoppers
 
 High life
   Travellers/Commuters
   Shoppers
Click the boxes for more information    
Promotion tools  
Contact lists @ @ @ @
Printing @ @ @ @
Mailing services @ @ @ @
Business gifts @ @ @ @
Advertising
Newspapers @ @ @ @
Magazines @ @ @ @
Travel magazines @ @ @ @
Niche magazines @ @ @ @
Buses @ @ @ @
Taxis @ @ @ @
The Underground @ @ @ @
Railways @ @ @ @
Airports @ @ @ @
Roadside posters @ @ @ @
Retail posters @ @ @ @
Activities posters @ @ @ @
Direct media
Public Libraries @ @ @ @
Schools and Universities @ @ @ @
Ticket advertising @ @ @ @
Hard to reach @ @ @ @
Lifestyle and leisure outlets @ @ @ @
Press releases @ @ @ @

Top

 
 
Young people/Singles, Families, Elderly

 

  Pretty much essential
  Good to do
  Reasonable option
 
 Young people/Singles
   Families
   Elderly
Click the boxes for more information    
Promotion tools  
Contact lists @ @ @ @
Printing @ @ @ @
Mailing services @ @ @ @
Business gifts @ @ @ @